Country’s First Show on Corporate Citizenship Premieres on Bloomberg TV PH

Although, i am more inclined to read and watch about the latest political developments in our country, there are times that I read about business matters and the entrepreneurs world in the local newspaper.   Even though, i am not into business nor in the corporate world, i believe that business matters must not be taken lightly since it’s part of the core role in how a country is progressing and corporate citizenship is par important.

Business Matters, the Philippines’ first television program that tackles the diverse practice of Corporate Citizenship, from Corporate Social Responsibility (CSR) as philanthropic practice to the adoption of a more sustainable Inclusive Business (IB) model will airs its pilot episode today, June 18 from 9:30 to 10:00 pm shown on  on Bloomberg TV PH, a channel that covers the latest news ,developing trends and hottest insight in the business world today.

In building societal progress, the Business Matters will feature exemplary CSR programs and groundbreaking content on Corporate Citizenship , a very integral in business aspect that is growth driven , they set to exhibits not just stories of change but also hope and accomplishment despite the hardships and diversity overcoming developmental challenges like poverty, food, water, security, gender and equality and a lot more.

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Philanthropy to the Next Level

Hosted by TV personality Manu Sandejas, the pilot episode will take a closer look at how the lives of women micro-entrepreneurs are improved by a beverage company’s commitment to empower the lives of women across its value chain.  The program is for citizen and corporation alike to witness solutions that address societal issues that are very relevant in our nation especially that giving back is the new norm.

“The playing field has changed. Consumers are likely to put their money where theirheart is, and would much rather prefer investing in goods and services from companiesthat are genuinely committed to social responsibility,” shared Robert Carizo, Executive Producer of Sweet Potato Productions, the independent television production company behind Business Matters, and the health and lifestyle program Health Matters. “Business Matters offers corporate storytelling centered on initiatives that helped build thriving inclusive business models in the local setting,” Carizo added.

The show is for people who are wondering just how instrumental the private sector is in making Filipino lives easier through sustainable programs. It is for business entities wondering how to do CSR right, now that we exist in an age where CSR is no longer a buzz word but an instrument for change. A change that is very essential in the country’s growth. Essentially, Business Matters will highlight stories about the synergies made by key players looking to impart shared value principles in creating a positive difference in society today.

 

Don’t forget to watch today’s pilot episode of Business Matters on Bloomberg TV Philippines, on Cignal Ch. 127 (HD) and Ch. 8 (SD), every Saturday from 9:30 to 10pm, with replays on Sunday 12mn-12:30pm, Monday 9-9:30am, and Tuesday 9:30-10pm.  Powered by Cignal TV’s nation-wide reach, Bloomberg TV PH brings Filipinos the hottest 24-hour news, business trends, and insights today.

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